Are your managers always asking why jobs eat up so many agency staff hours?
Are your agencies working efficiently?
Are Your Marketing Managers just rubber stamping estimates from your Agencies?
Do you wonder if the estimates are just pulled ...
[Read more]
Six Things Every Advertiser Must Know To Properly Evaluate Agency Compensation: An Executive Overview
I know that half the money spent on advertising is wasted, the problem is I don’t know which half.
John Wanamaker, 1886
Background
The most recent 2012 Association of National Advertisers study revealed a stunning two-thirds of advertisers ...
[Read more]
Agency/Client Roles and Responsibilities
In today’s marketing communications world, there are many new, younger, less experienced managers responsible for interacting with and even directing the agency services provided to advertisers. Then when adding in the relatively recent, increased ...
[Read more]
How Procurement Professionals Can Utilize An Advertising Consultant
The dramatic increase, over the past four or five years, of Procurement departments’ involvement in the management of the marketing communications function of companies has had a significant impact on marketers and their agencies alike. Whether they ...
[Read more]
Agency Relationship: A Long Life?
As advertising management consultants specializing in making agency and other marketing communications resource relationships as healthy and long lasting as they can possibly be, we believe a periodic relationship “health check-up” is ...
[Read more]
The Two Minute Agency Relationship Assessment
Every client/agency relationship currently exists somewhere on a continuum from an optimistic start to the inevitable end. Will it last two years, five years or, hopefully, more? Wanamaker Associates, for the past 25 years, has prided ourselves in ...
[Read more]