Wanamaker Associates knows what it takes to build, manage and maintain successful client/agency relationships. We also know how devastating it can be if an agency relationship fails. The cost of replacing an agency is very high:
- Lost productivity – as the old agency winds down and the new one gears up
- Lost time – required to search, replace and retrain the new agency
- Potential brand equity erosion
- Out-of-pocket costs associated with the new agency search
Sometimes there is no other alternative but to replace your agency. But other times, you can save money and productivity by simply getting your current agency relationship back on track.
Wanamaker can help you determine whether your agency relationship is salvageable regardless of where you are in the Agency Relationship Continuum. We know exactly what to look for, making sure you have the right agency working for you.
Is their work working for you? When it comes to your advertising dollars, it’s important…