I know that half the money spent on advertising is wasted, the problem is I don’t know which half.
John Wanamaker, 1886
Background
The most recent 2012 Association of National Advertisers study revealed a stunning two-thirds of advertisers ...
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Agency Relationships
Agency/Client Roles and Responsibilities
In today’s marketing communications world, there are many new, younger, less experienced managers responsible for interacting with and even directing the agency services provided to advertisers. Then when adding in the relatively recent, increased ...
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How Procurement Professionals Can Utilize An Advertising Consultant
The dramatic increase, over the past four or five years, of Procurement departments’ involvement in the management of the marketing communications function of companies has had a significant impact on marketers and their agencies alike. Whether they ...
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The Two Minute Agency Relationship Assessment
Every client/agency relationship currently exists somewhere on a continuum from an optimistic start to the inevitable end. Will it last two years, five years or, hopefully, more? Wanamaker Associates, for the past 25 years, has prided ...
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What’s it Worth to Avoid the Time, Expense and Agony of Agency Searches?
Few marketers who have been through two or three agency searches look forward to repeating those experiences. Simply stated they are time consuming, expensive time-killers that can be avoided. Advertiser program momentum is lost. The wasted ...
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