Make better decisions about the agencies you rely on.
Wanamaker helps advertisers evaluate agency relationships, select the right partners, structure fair compensation, and make sure media investments are delivering value.
Managing an agency raises important questions.
We help you answer them.
Relationship
Do I have the right agency?
We help you assess your current relationship and determine whether it’s still the right fit.
Selection
How do we choose the right agency?
We guide you through a disciplined selection process to find the best agency for your needs.
Compensation
Are we getting the right value for what we pay?
We help you determine a fair and effective compensation structure that drives the best work.
Media Budget
Are we getting the most from our media investments?
Our media experts help you maximize the value of your media spend with unbiased analysis.
The Agency Relationship Continuum
Great results come from healthy, productive client-agency relationships. Our Agency Relationship Continuum provides a framework to help you understand where you are and what it takes to move forward.
What Our Clients Say
Clients and agencies need clear, explicit, agreed upon criteria for what makes a good relationship. I’m glad to get this very clear and candid feedback from Wanamaker.
Executive Vice President, Agency Holding Company
Wanamaker was a tremendous help when we were conducting agency searches. They identified critical competencies and brought in only those agencies that were a close fit.
Director of Internet Strategy, Telecom Company
You’re thinking, “I’m paying too much.” Wanamaker helped us understand the real value for our money and what we could do differently to get a better return.
Executive Vice President, Agency Holding Company
