In today’s marketing communications world, there are many new, younger, less experienced managers responsible for interacting with and even directing the agency services provided to advertisers. Then when adding in the relatively recent, increased ...
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Agency Search
How Procurement Professionals Can Utilize An Advertising Consultant
The dramatic increase, over the past four or five years, of Procurement departments’ involvement in the management of the marketing communications function of companies has had a significant impact on marketers and their agencies alike. Whether they ...
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What’s it Worth to Avoid the Time, Expense and Agony of Agency Searches?
Few marketers who have been through two or three agency searches look forward to repeating those experiences. Simply stated they are time consuming, expensive time-killers that can be avoided. Advertiser program momentum is lost. The wasted ...
[Read more] about What’s it Worth to Avoid the Time, Expense and Agony of Agency Searches?