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Home Archives for Agency Search

Agency/Client Roles and Responsibilities

Posted on May 1, 2012 Written by Tracy Meinken

In today’s marketing communications world, there are many new, younger, less experienced managers responsible for interacting with and even directing the agency services provided to advertisers. Then when adding in the relatively recent, increased ...
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Filed Under: Agency Relationships, Agency Search

How Procurement Professionals Can Utilize An Advertising Consultant

Posted on February 23, 2012 Written by Tracy Meinken

The dramatic increase, over the past four or five years, of Procurement departments’ involvement in the management of the marketing communications function of companies has had a significant impact on marketers and their agencies alike. Whether they ...
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Filed Under: Advertising Consultants, Agency Relationships, Agency Search, Procurement

Agency Relationship: A Long Life?

Posted on December 1, 2011 Written by Tracy Meinken

As advertising management consultants specializing in making agency and other marketing communications resource relationships as healthy and long lasting as they can possibly be, we believe a periodic relationship “health check-up” is ...
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Filed Under: Agency Relationships, Agency Search

What’s it Worth to Avoid the Time, Expense and Agony of Agency Searches?

Posted on September 16, 2011 Written by Tracy Meinken

Few marketers who have been through two or three agency searches look forward to repeating those experiences. Simply stated they are time consuming, expensive time-killers that can be avoided.  Advertiser program momentum is lost. The wasted ...
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Filed Under: Agency Relationships, Agency Search Tagged With: ROI

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The Agency Relationship Continuum - Find out more.

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