Every client/agency relationship currently exists somewhere on a continuum from an optimistic start to the inevitable end. Will it last two years, five years or, hopefully, more? Wanamaker Associates, for the past 25 years, has prided ourselves in ...
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What’s it Worth to Avoid the Time, Expense and Agony of Agency Searches?
Few marketers who have been through two or three agency searches look forward to repeating those experiences. Simply stated they are time consuming, expensive time-killers that can be avoided. Advertiser program momentum is lost. The wasted ...
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Consumer or Interactive Media Audit – Often Produces a 30:1 ROI vs. Audit Fee
Best practices in the world of consumer and interactive media require that regular audits be conducted to ensure that the agency and the large amount of money invested are both performing to your company’s maximum benefit. In Europe, reportedly, ...
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