Overview
In today’s complex marketing world, it can be difficult to stay on top. A media plan can quickly become obsolete. Budgets can get out hand. And agency/client relationships can become stifled. When this happens, campaign objectives get muddied and marketing…
Agency Selection
Selecting an agency is one of the most important decisions you can make. With years of agency and client experience, Wanamaker Associates understands every facet of the search process and we’ll help you every step of the way. From thoroughly…
Contract & Compensation Design / Evaluation / Audit
Once an agency has been selected, it’s critical to get the relationship off to the right start with a contract that is mutually beneficial. Wanamaker can help with: Next Topic: Agency Assessment Wanamaker Associates knows what it takes to build,…
Agency Relationship Assessment
Wanamaker Associates knows what it takes to build, manage and maintain successful client/agency relationships. We also know how devastating it can be if an agency relationship fails. The cost of replacing an agency is very high: Sometimes there is no…
Agency Performance Evaluation / Tracking
Is their work working for you? When it comes to your advertising dollars, it’s important to have an objective evaluation of the work’s performance. Managing the investment you’ve made in your agency is critical to the overall success of your…
Corporate Communications Counsel
At Wanamaker Associates, we understand the importance of internal communications. We go beyond the client/agency relationship to provide specialized corporate communications counsel to private and public corporations. Working closely with your management and their teams, our experts can help you…
Media Auditing & Benchmarking
Wanamaker/MMI, a joint venture of Wanamaker Associates and Media Management, Inc. has audited over $15 BILLION in media spend annually for the past several years. When it comes to media spending, you need to know you’re getting what you paid…
Hours & Cost Monitoring & Management
Sometimes it’s difficult to know how much time and money to allocate to a project. Budget hours slip away and leave us asking, “Where has all the time gone?” Wanamaker Associates can work with you to determine whether your current…
Management Training
A smart, well-trained management is a key component of any successful company. At Wanamaker Associates, we understand this and we take pride in our management expertise. We have a team of professionals who’ve empowered numerous companies with the management knowledge…
Marketing Communication Organization / Structure
When it comes to marketing spending, you’ve got to make sure every dollar is working for you. A critical component to maximizing efficiencies and reducing costs is identifying and managing all available resources effectively. And the marketing experts at Wanamaker…
