Every client/agency relationship currently exists somewhere on a continuum from an optimistic start to the inevitable end. Will it last two years, five years or, hopefully, more? Wanamaker Associates, for the past 25 years, has prided ourselves in helping advertisers get the most out of their agency relationships for the longest time possible. Two minutes invested in this tool will bring focus to just where you are on the agency relationship continuum.
Agency Relationship Assessment Tool
Please assign a number, from 1 (Completely Disagree) to 5 (Completely Agree), to the importance of each statement to your advertising program.
______ We have recently selected a new agency partner, but have yet to resolve the contract and compensation issues.
______ We are working very effectively with our advertising agency, but we are always looking for ways to ensure this strong relationship continues.
______ Our internal staff and the agency are communicating very well and we need to take advantage of that to ensure that accountability is built into every level of the relationship.
______ We are not sure our ad agency always has our best interests in mind when they come to us with their program recommendations.
______ We have real questions about the appropriateness of our agency staffing, quality of work and the cost of their services.
______ We have begun to doubt that our agency is now serving us as well as they once did and we find it more and more difficult to trust their motives.
______ Criticism of the agency from within our department is frequent and, too often, bitter. We have given them another chance to shape-up, but …
______ We believe we need to find a new agency because this relationship is just not working anymore. However, we currently have too much on our plate, too many important projects, to address issue this right now.
______ Our current agency is now on a project basis and we are using other outside resources, as well. We are thinking about opening things up for agency presentations.
______ We have decided to begin an agency search process to select appropriate advertising agency partner to serve our unique needs.
If there are any 3s, 4s or 5s on your list, we can help.