When it comes to media spending, you need to know you’re getting what you paid for – across all forms of media. Wanamaker/MMI, a joint venture of Wanamaker Associates and Media Management, Inc., can help ensure your media dollars are working efficiently for you. Whether it’s in network or spot TV, print, out-of-home or new media, our media professionals will analyze your plan’s effectiveness and determine if it’s right for you.
Our firm neither buys nor plans any advertising – rather it provides unbiased counsel on any and all media-related issues.
Our services include:
- Advertising effectiveness reviews
- Data and analysis regarding client broadcast media costs
- Media planning and buying effectiveness
- Media centralization (AOR) studies
Questions we can answer:
- Should I consolidate my media buying and planning into a single Agency of Record?
- If so, with whom?
- Are my network and spot buys conforming to my plan?
- Are my agency's buying skills as sharp as they should be?
