Making the Most of Your Agency Relationship
- Understanding how the agency works
- Motivating your agency to deliver great work every time
- Setting expectations with the agency and evaluating performance
Excellence in Product Marketing Training
Wanamaker Educational Services has developed the
Excellence in Product Marketing Developmental Program. This is a live, case study-based course employing skilled trainers and industry marketing experts, hands-on exercises and student-developed presentations. It gives the experience of moving a product from early development through launch and into an ongoing advertising campaign.
Brand Interdependency Model®
At the core of the Excellence in Product Marketing Developmental Program is the Brand Interdependency Model®, a proprietary model developed by Wanamaker Educational Services. This model gives participants a unique perspective on the interdependencies of the various components involved in marketing a consumer or B-to-B product.
Wrapped around the Brand Interdependency Model® is a graduate business school style case study specific to your industry. Students attend a 2½ day session for each of six modules. Each module covers key aspects of brand marketing, ensuring a thorough understanding of all the strategic and tactical issues that impact the success of a product introduction. By course conclusion, students have been exposed to more issues, made more strategic and tactical decisions and developed skills that would have taken years of on the job experience to learn. The "Breadth of Knowledge" and "Institutional Memory" are key takeaways from this program.
