ATLANTA
George (Rod) Hanlon
Chairman, Founding Partner
 Prior to joining Marketplace, Inc. in 1975, Rod spent several years in New York as International Advertising Manager for the Chase Manhattan Bank, N.A., followed by a number of years in advertising agency management in Atlanta.
As a consultant, he works with nearly every client of the firm to some degree. His skills in management and finance are regularly drawn upon by companies in industries as varied as pharmaceuticals, insurance, computer software, transportation and telecommunications. Rod conducts training seminars for client personnel on subjects including Managing Agency Resources, Agency Operations and Creative Evaluation. Outside of the commercial world, Rod has worked with a variety of clubs, associations and non-profit organizations in the areas of cost control, management systems and membership development. He is also working as a board member and consultant with the South's largest family and children's services agency in the coordination of a major teen pregnancy advertising program.
A graduate of Lehigh University, Rod holds a B.S. degree in Business and Economics with a major in Marketing. Having been president of both an advertising agency and a public relations firm, he is well versed in the finances and accounting practices of those types of firms.
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Ken Bowes
President, Founding Partner
 As a founder of Marketplace, Inc., Ken Bowes has been engaged in consulting in the communications field in one way or another for over 30 years. As the former owner of a 60+ employee consumer advertising agency, a public relations firm, a market research company and a business-to-business agency, all of which have been sold, Ken has consulted with major corporations in a wide range of industries.
He began his career on the corporate side as an in-house agency copywriter, then director of advertising for Atlanta Gas Light Company, followed by seven years in top management with Liller, Neal, Battle & Lindsey, a major southeastern advertising agency. He has taken the lead on many Wanamaker consulting engagements and his advertising management, operations and creative talents are highly valued by clients in such disparate fields as retail, consumer products, telecommunications, utilities, resort and travel and package goods.
Ken graduated from Florida State University with a B.S. degree in Business Management and a major in Advertising. In addition to his corporate work, he has served on many civic boards, including the Atlanta Area Council of the Boy Scouts of America, and consulted on a pro-bono basis in fund raising and public relations for a variety of charitable associations, family counseling centers and other non-profit organizations. He was recently honored by the Atlanta Advertising Club as the recipient of its Lifetime Achievement Award.
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Karla Guldner
Managing Consultant, Wanamaker Report Services
 As managing consultant of the firm's reporting and analysis division, Karla works closely with client management and respective agencies to correctly establish and process a fee-related hourly tracking system (ARMS), documenting the utilization of agency hours by project, month and function. The resulting monthly reports supply both the client and agency with critical information concerning the management of advertising resources. Karla also provides our clients with important ongoing quantitative agency performance and accountability tools.
Prior to joining Wanamaker, Karla's career emphasis was in finance and reporting, primarily in the banking industry. She has worked with major finance institutions across the country with regard to financial services, mergers and acquisitions and retirement planning.
Karla graduated from the University of Georgia with a B.A. in Journalism and a major in Advertising and Marketing. She has an M.S. in Business Analysis from Georgia State University and is certified in Lean Six Sigma.
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Rick Anwyl
Managing Consultant, Wanamaker Report Services
 Prior to joining Wanamaker, Rick Anwyl founded and operated Executive Arts Inc. (EAI), an Atlanta-based Corporate Communications Design firm. Rick's extensive experience spans over 30 years in the Corporate and Investor Communications field. He worked with the communications teams at RJR Nabisco during the late 80's LBO; Lou Gerstner at IBM during the 90's turnaround; The Coca-Cola Company under Roberto Goizueta; Ralph Lauren at Polo Ralph Lauren during their IPO; Accenture during the Anderson Consulting divorce; and numerous other corporations.
As a Wanamaker consultant, Rick has worked with corporations like BellSouth and The Coca-Cola Company conducting communications audits; financial and creative evaluations; relationship assessment and creative resource reviews and selections, as well as compensation evaluations and negotiations. Rick sits on several boards and advisory councils, is a frequent guest lecturer at universities and organizations, and he is a sought after Juror, having evaluated communications for some of the most respected publications in the industry.
Rick's professional contributions include: co-founding The Creative Club of Atlanta and the Atlanta chapters of the AIGA (American Institute of Graphic Artist) and GAG (The Graphic Artist Guild of Atlanta). He also founded, and served as executive director for the Lillian Dumont Foundation, a non-profit organization dedicated to providing catastrophic assistance to the creative community of the Southeast.
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Rich Simms
Managing Consultant, Media Practice
Rich's career spans almost thirty years in executive management roles with some of the country's leading marketing service organizations. As managing consultant of media practice, Rich brings to Wanamaker clients an extensive portfolio of national and international experience in all media channels. In an increasingly complex and fast changing media landscape, Rich's track record of leadership offers clients keen insights for building best-in-class strategic and tactical media programs.
Prior to joining Wanamaker, Rich served as executive vice president and general manager of Initiative's Southeast and West regions. In that role, he oversaw agency activities for over 50 national and regional media assignments including BellSouth, The Home Depot, Best Western, Albertson's and Lucas Arts. During his time with Initiative, Rich also spearheaded the formation of the company's multicultural and digital service offerings.
Before joining Initiative in 1998, Rich was president of Media Partnership, a full-service media planning and buying company owned by Interpublic. From 1990 through 1997, he served as founder and president of The Media Investment Group, the media planning and buying subsidiary of Atlanta's Fitzgerald & Company. From 1987 to 1990, he served as senior vice president, management supervisor of Ogilvy & Mather's Houston operation, where he was responsible for Shell Oil Company and all retail accounts. His responsibilities at Ogilvy & Mather also included five years as media director and head of the recruitment advertising division. Rich has also held senior media management positions with Benton & Bowles in New York and Texas.
Rich is a graduate of Lehigh University with a degree in Finance, Economics and Marketing.
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Tracy Meinken
Manager, Administrative Services
 Tracy is responsible for all headquarters office functions, overseeing accounting and financial management, as well as executive and consultant support. In addition, she manages the operation and maintenance of all IT and communication systems.
Her knowledge of client needs, staff resources and the detail of schedules all combine to meet the most demanding of deadlines while maintaining a smooth workflow. She touches all of Wanamaker's deliverables in one way or another.
Every organization needs stable, home-base management - and Tracy provides that for us. Her skill in keeping the Wanamaker team up-to-date on the most complex information systems while in the office and on the road is appreciated by clients and consultants alike.
Tracy attended Clayton College and State University to become certified in Accounting and Bookkeeping.
Prior to joining Wanamaker, Tracy spent several years in the management of retail and non-profit organizations, as well as in various administrative and financial roles in both industries.
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GREENSBORO
Mike Laraway
Senior Consultant
 In his twenty-plus years on the agency side, Mike has performed in a variety of senior level account management and business development roles for several prominent Southeastern ad shops. He has spent the past five years, however, working directly with advertisers to improve accountability in two of the more expensive line items in their marketing budget: media expenditures and agency remuneration.
In an industry with an inherent lack of transparency, Mike works with advertisers to assure accountability in agency contract compliance and media auditing. As a result, clients have realized significant improvement in process controls and contract language, in addition to cash restitution.
His client experience includes a broad range of consumer and business-to-business firms in technology, consumer packaged goods, non-durables, financial and healthcare categories.
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PHILADELPHIA
Sal Guerrierro
President, Wanamaker Educational Services
 Sal has a varied background of experience, having started out as a teacher and baseball coach in the New York City High School system.
He began his sales and marketing career in the pharmaceutical industry with Merck by "carrying the bag" as a territory and hospital representative in NYC, with subsequent assignments in the Southeast. Ultimately he became the National Sales Tactical Planner for the Merck Hospital Sales Force. While in this role, he was the first salesman in Merck's history to receive The Chairman's Award (Merck's highest award) for marketing strategy, tactics and implementation having created programs that are still being implemented worldwide by Merck today.
In the years prior to joining Wanamaker, Sal honed his education and training skills having had the responsibility at Astra Merck (now AstraZeneca) for, among other things, developing the skills of those personnel responsible for marketing communications.
In his primary role as president of Wanamaker Educational Services, Sal leads a team of industry and marketing experts in the development and delivery of training programs designed to enhance the knowledge and skills of brand marketers across the broad product marketing spectrum. In addition, he is a valued consultant with a special interest in systems development for Wanamaker clients.
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SAN LUIS OBISPO
Dwyne Willis, CPA
Associate
 For almost two decades, Dwyne has provided professional financial analytical and consulting services to both advertising agencies and major advertisers.
A graduate of the University of Florida with a B.A. in Finance, he was recruited upon graduation by a Big Eight firm and rose through their ranks in both the audit and consulting sides of the practice.
He then joined a major healthcare provider client firm, and within three years was recruited into the advertising industry, which he has specialized in for the remainder of his career.
As controller of the fastest growing advertising agency in the Southeast, he brought efficiency to his organization and gained immeasurable experience in client cost accounting, financial controls and agency billing practices.
For the past ten years, Dwyne has provided a broad range of financial insights and auditing services to major advertisers and numerous general and specialized agencies.
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LONDON
David Miln
Managing Director, Wanamaker International
Prior to his consulting career, David Miln served as the Business Development Director of Saatchi & Saatchi in London. For over 25 years, David has been involved in leadership, innovation, world-wide management and marketing with many leading companies, including GEC, Saatchi & Saatchi, Proctor & Gamble, Cadbury Schweppes, McDonalds, IBM, Rover and BP. David's consulting specialties are in the areas of revenue growth, marketing strategy and change management, including technology and effective world-wide management and networking.
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PUERTO RICO
Hilary Hattler
Consulting Partner
Hilary is a partner with Edge Group Consulting and represents Wanamaker throughout Puerto Rico, the Caribbean and other Latin American destinations.
Hilary's credentials include:
- UPR (BA, 1978) - French/Marketing
- U. of Miami (MBA, 1996) - International Business
- Wapa - Traffic Manager
- Telemundo - Avails Supervisor
- TeleOnce - VP General Manager
- Young & Rubicam - Media and New Business
- Telemundo - National Sales Director
- Spelling International - VP General Manager, Teleuno Latin America
- Primedia Broadcast Group - President/General Manager
- Edge Group Consulting - Partner
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WANAMAKER/MMI
Wanamaker/MMI is a joint venture of Wanamaker Associates and Media Management, Inc., which provides media auditing services exclusively to advertisers.
Thomas Bridge
Partner, Wanamaker/MMI, St. Louis
Thomas has a strong background in broadcast. having spent 15+ years on the agency side directing the media planning and buying for clients such as: Wal-Mart, Blockbuster Video, American Express, Taco Bell, Evian Water and Swiss Air. In his last assignment as media director for TBWA, he supervised and trained dozens of planners and buyers.
The Wanamaker/Media Management, Inc. strategic alliance was formed in 1995 to provide a cohesive package to our collective advertiser clients. Media Management, Inc.'s proprietary CIRCLE AUDIT process is used to maximize return on investment for all Wanamaker/Media Management, Inc. clients. To date, this process has generated ROI in excess of 15:1, which means the media value/restitution has increased by at least 15 times the cost of our analytical fees.
Wanamaker/MMI, true to the mission of MMI, Inc., provides no services to media outlets or advertising agencies, as its exclusive mission is to enable advertisers to turn to an unbiased third-party resource in the evaluation of media buying, planning and exceptional resources. Only with the exclusive focus on advertiser needs can true independence be guaranteed.
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