• The Agency Relationship Continuum - Find out more.

    DO I HAVE THE RIGHT AGENCY?

    A healthy client/agency relationship is important. And we know what it takes to build, manage and maintain a successful one. Sometimes it is possible to get your current agency back on track. Other times there is no other option but to replace them. Through a customized evaluation process, we can help you determine whether your current agency is still the right fit for you.
     
    "CLIENTS AND AGENCIES NEED CLEAR, EXPLICIT, AGREED UPON CRITERIA FOR WHAT MAKES A GOOD RELATIONSHIP. AS AN AGENCY LEADER, I'M GLAD TO GET THIS VERY CLEAR AND CANDID FEEDBACK FROM WANAMAKER AND GLAD TO HAVE A FORUM TO TELL THE CLIENT WHAT WE NEED."
     

    - Executive Vice President, Agency Holding Company

     
  • The Agency Relationship Continuum - Find out more.

    HOW CAN I MAKE SURE I CHOOSE THE RIGHT AGENCY?

    Selecting a new agency can be an immensely time consuming and overwhelming process. But, our experience and knowledge can help make it easier. We understand the agency search process and will assist you every step of the way. From thoroughly evaluating your company's needs, to filling those needs with the most qualified agency - we'll make sure your selection process is a smooth, successful one.
     
    "WANAMAKER WAS A TREMENDOUS HELP WHEN WE WERE CONDUCTING AGENCY SEARCHES FOR TWO TYPES OF AGENCIES. THEY ENSURED WE IDENTIFIED CRITICAL COMPETENCIES REQUIRED OF THE AGENCY AND BROUGHT IN ONLY THOSE AGENCIES THAT WERE A CLOSE FIT"
     

    - Director of Internet Strategy, Telecom Company

     
  • The Agency Relationship Continuum - Find out more.

    AM I PAYING MY AGENCY TOO MUCH? OR TOO LITTLE?

    To have cost effective advertising, you have to know the value of the work. If you pay an agency too much, the budget suffers. If you pay an agency too little, inferior staffing can make the advertising suffer. We help you determine the perfect financial balance: rates, budgets, returns - we take a close look at all the factors to create the most efficient and beneficial solution to agency compensation.
     
    "YOU'RE THINKING, 'I'M PAYING TOO MUCH.' BUT REALLY, YOU'RE ASKING, 'AM I GETTING VALUE FOR MY MONEY?' BEFORE TALKING WITH WANAMAKER, WE THOUGHT OF ASKING THE AGENCY TO CUT BACK THEIR HOURS, BUT YOU DON'T GET THE PRODUCT IF YOU JUST CUT BACK."
     

    - Marketing Executive, Pharmaceutical Company

     
  • The Agency Relationship Continuum - Find out more.

    AM I GETTING THE MOST FROM MY MEDIA INVESTMENTS?

    When it comes to media strategy and placement, it's important to know you're heading in the right direction and getting what you've paid for - across all forms of media. And we can give you the unbiased audits and counsel you need to do just that. Our media experts will help you tackle any media-related issue. From plan strategy to plan/buy management, our insights and analysis can determine if your advertising dollars are being invested optimally.
     
    "THE MANAGEMENT OF OUR MEDIA IS IN GOOD HANDS THANKS TO WANAMAKER. THEY HAVE TAKEN OUR COMPANY TO A NEW LEVEL OF PROFESSIONALISM. AUDITING IS A SAVINGS, NOT AN EXPENSE."
     

    - Marketing Vice President, Quick Serve Restaurant Franchisor

     

AGENCY/CLIENT ROLES AND RESPONSIBILITIES

In today’s marketing communications world, there are many new, younger, less experienced managers responsible for interacting with and even directing the agency services provided to advertisers. Then when adding in the relatively recent, increased involvement of procurement professionals with the ... Read more...